ROGERS MEDIA AND SHAW MEDIA FORM CANADIAN PREMIUM AUDIENCE EXCHANGE DELIVERING PRIVATE REAL

In their ongoing efforts to deliver targeted, best in class offerings to advertisers and users, CBC/Radio canada goose black friday sale Canada, Rogers Media and Shaw Media have partnered to create the Canadian Premium Audience Exchange (CPAX) a private real time bidding exchange that provides valuable canada goose deals digital inventory from three of Canada’s leading media companies.

Scheduled to launch May 16, CPAX provides buyers a central canadian goose jacket gateway to premium Canadian digital advertising inventory across more than 100 top domains in both English and French, reaching a valuable audience of more than 15 million Canadians. canada goose CPAX allows advertisers one stop shopping to align canada goose replica their brands with a wide ranging and targeted audience, while users will receive advertisements that are most relevant and of interest to them.

With CPAX, CBC/Radio Canada, Rogers Media and Shaw Media will maintain their unique, direct sales operations with a portion of their inventory canada goose coats flowing directly into CPAX for bidding by private access buyers. Inventory will be pooled amongst the three companies’ digital canada goose coats on sale assets enabling bids to be made against channels, providing efficiency for advertising agencies not yet seen in the Canadian market. Agency partners will have first access to bid on the inventory.

“Together with our partners, Shaw Media and Rogers Media, we are excited canada goose store to RTB enable our premium cheap Canada Goose Canadian digital inventory,” said 2018 canada goose outlet Alan Dark, Executive Director, CBC Revenue Group. “Through this innovative initiative, we’re providing increased scale and efficiency for our key advertising partners, and by buy canada goose jacket cheap working together with the agency community.”

“CPAX provides a brand safe environment that offers advertisers accurate targeting, transparency, cost efficiency, and canada goose clearance sale massive reach,” said Jason Tafler, Canada Goose online Chief Digital Officer, Rogers Media. “With one bid, advertisers can Canada Goose Jackets access three distinct organizations’ premium canada goose outlet store locations inventory at large scale for best value.”

“This founding partnership of like minded content providers establishes CPAX as a ‘must buy’ right out of the gate,” said Paul Burns, Vice President, Online Experience, Shaw.

CBC/Radio Canada is Canada’s national public broadcaster and one of https://www.canadagooseoutletshop.co.uk/ its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite based services. Deeply rooted Canada Goose Online in the regions, CBC/Radio Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international Canada Goose Coats On Sale audiences.

Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio canada goose clearance broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 55 AM Canada Goose Outlet and FM radio stations across Canada; television properties include five Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised canada goose outlet toronto factory and internet shopping service. Rogers Publishing produces many well known consumer and online magazines, such as Maclean’s, Chatelaine, L’actualit, Canadian Canada Goose sale Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media’s suite of digital Canada Goose Parka assets reaches 17 million unique canada goose buy canada goose jacket visitors per month through more than 1,000 premium owned + exclusive and extended network sites. Rogers Media Inc. owns Rogers Centre stadium, a year round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.

About Shaw Communications Inc.

Shaw is a diversified communications and media company, providing consumers with broadband cable television, High Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct to home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase.